LYIT Exhibition Branding:
This was an end of year project in which we where asked to brand are own exhibition and pitch how we would like it to be perceived. My idea largely to do with showcasing people work rather then showcasing each class as people. My reasoning being I felt an employer would be more interested in are work rather then what people look like.
The name came from the idea that there is nothing you cant do with a Paperclip. It more of an exercise to show problem solving which design largely is. It is in its nature it is problem solving. So the name tided in with the idea that there would be endless possibilities for each students future. I wanted the overall look to be balanced as well so there was no one persons work that would stand out more then some one else’s. The logo also took a more dynamic approach to tie in with the idea of endless possibilities.